INTERNSHIP OVERVIEW
During my internship at BRTV in the summer of 2023, I played a hands-on role in both content production and audience data analysis. I assisted in compiling and interpreting viewership metrics to uncover engagement trends across various time segments, helping the team better understand audience behavior. I also supported the planning and on-site coordination of a large-scale gala event, collaborating with the production crew during live filming to ensure smooth execution.
In addition, I contributed to editing segments of a documentary, organizing research materials, and managing social media scheduling and content creation. This experience sharpened my skills in media production, data-driven storytelling, and digital communication, while giving me valuable insight into how large-scale media projects come together behind the scenes.
Video Editing
Yi Zhe is a documentary series under BRTV that focuses on real-life hospital stories. During my internship, I supported the post-production process by assisting with video editing, which typically took about a week per episode. My responsibilities included helping to draft scripts, organizing raw footage, and assembling video clips into a cohesive narrative. This experience deepened my understanding of documentary storytelling and strengthened my editing and content structuring skills.
Large-Scale Event Planning and Post Production
I assisted in the preparation of this large-scale gala event by conducting background research, offering suggestions for stage setup, and supporting event flow planning. After the event, I also contributed to the creation of a summary report and provided analysis of the overall execution.
Viewership Analyze Example
By conducting a viewership analysis for a documentary on Dr. Chen Keji, I helped identifying key engagement peaks and interpreting audience trends. By examining time-stamped data, I linked spikes in viewership to emotionally resonant moments—such as conflicts between medical traditions, major achievements, and personal tributes. This analysis highlighted how storytelling and impactful turning points drive audience attention, offering valuable insights for future content planning.
Skills I have Utilized
Microsoft Excel, Word, Powerpoint
CapCut
Canva
Communication
Team work & Collaboration
Time management
Skills I have Developed
Adobe Premiere
Adobe Photoshop
Social media content creating
Audience analytics & data interpretation
Cross-functional collaboration
On-site filming assisting
TAKEAWAYS
Collaborating with producers, editors, and social media teams allowed me to strengthen my teamwork, adaptability, and communication skills in a fast-paced, professional environment. Most importantly, I gained a deeper understanding of how to balance storytelling with data—recognizing that emotionally resonant narratives paired with strategic insights are key to creating impactful, audience-driven media. Throughout the internship, I also sharpened my video editing and photo editing abilities, contributing to projects ranging from large-scale gala event coordination to documentary post-production on series like Yi Zhe.