B.S. in Marketing develops expertise in consumer behavior and strategic analysis to drive impactful marketing success.
Marketing strategy & social platform operation
Internship at Beijing Radio & Television Station
My internship at BRTV developed and executed social media marketing strategies, managed promotions, and provided strategic recommendations for social media accounts. Additionally, I supported the filming process of a large gala and edited videos for a documentary.
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Website Optimization for Dr. Bryan R. Harrison, a Non-Profit Autism Organization Case Study
In this semester-long project that took place in Fall 2023, our project team collaborated with a local nonprofit that provides autism support and consulting. Our goal was to strengthen their online presence by making it more credible, accessible, and user-friendly. Working as part of a team, we made suggestion on redesigning their website to deliver clearer and more up-to-date information, making it easier for families to find support and connect with the organization.